publication of "The Goldilocks Effect" exploits the new literary
landscape which is itself very much a reflection of the
evolutionary processes which the book underlines.
conditions are now such that self-publishing is a straightforward and
fairly inexpensive proposition, even for print runs of as few as ten
And the process of "bringing to market is", of course much
The requirement for "old" media ( to quote from Bill
Hammack's book "Why Engineers Need to Grow a Long Tail") , "is
that process I described of completely polishing a piece, filtering it
through many gatekeepers (editors, sub-editors and the like), carefully
editing the final piece and then offering it to the public. The
essential characteristic of old media lies in this model: filter; then
publish. The new media inverts this completely, one publishes and then
The Goldiclocks Effect lies some where in between
these extremes. While it has been filtered far more than, for instance, a
blog or a tweet,, it has been produced on a very limited budget without recourse to
professional editors or proof readers.
Short inital print runs,
however, allow of in-course corrections in the light of public
filtration. And provision of back-up by a website such as this can
provide dynamic up-dating of errata.
Not only can
typographical mistakes be corrected in this way but new material
that is encountered which might impact significantly on the
content can be presented "on the fly"
Having made my excuses, here are the errors spotted so far together with some updates of more substance.
Typos & omissions in first print run:
Back cover: "it uses a only few " should, of course, read "it uses only a few"to liked
p22 "archaea and bacteria"
p23 "ripe for more"
p24 "archea, bacteria and the algae"
strike out first "not" in third sentence
full stop after "machine"
p44 huge number of pieces
comma after "sulphuryl chloride"
p61 iteration of "liked to"
p72 "Earth’s magnetic field (some birds)
p73 ` "pointed out earlier"
Edison's first phonograph used tinfoil
New amendments of first print run:
None to date